Member Benefit Maximization: Ensure that the primary focus is on maximizing the benefits and welfare of the members.

Economic Development: Promote the economic development of members through various financial services and products.

Social Responsibility: Engage in activities that support and uplift the local community, promoting social well-being.

Education and Training: Provide education and training to members to enhance their financial literacy and skills.

Sustainable Practices: Implement and promote sustainable practices that ensure the long-term viability of the cooperative and its community.

Innovation and Technology: Incorporate modern technology and innovative practices to improve service delivery and operational efficiency.

Transparency and Accountability: Maintain high levels of transparency and accountability in all operations to build trust and integrity among members.

Inclusive Growth: Ensure that all members, regardless of their economic status, have access to the cooperative's resources and opportunities.

Democratic Governance: Uphold the principles of democratic governance, ensuring that all members have a voice in decision-making processes.

Financial Stability: Maintain financial stability and sustainability to ensure the cooperative can continue to serve its members effectively.

Member Participation: Encourage active participation and involvement of members in the cooperative’s activities and decision-making.

Quality Service Delivery: Provide high-quality services that meet the evolving needs and expectations of members.